IYKYK

IYKYK is a collection perfect for 90’s Malayali women who still enjoy the magic of Balarama afternoons and the timeless lessons from childhood. For the ones who find comfort in chaya and Parle-G conversations, who grew up on whispered yakshi stories, who understand sisterhood without explanation, and who carry a quiet, unapologetic rebel womenhood within them.

Soft at heart.
Strong by nature.
90’s girls — now women.

If you know, you know.