1. When and why did you start C’s The World? (Any special date or story behind starting)

The idea for building a database of interesting geography facts and a compilation of important country facts is something that has been brewing in me since the 2020 lockdown. I started C’s the World with 3 simple goals close to my heart:

1. Fuel Brainpower: Whether you are a kid or an adult, you’ll finish every game with more knowledge about the world.
2. Digital Detox: Face to face games mean well rested eyes. A great way to keep you away from screens, and of course—kids too.
3. Heart of the Deal: Every purchase makes a difference. 10% of our profits are donated to charities supporting children.

2. What made you think, “I should do this”?

While I was in the nascent stage of curating content and designing a webpage to showcase country info, the information for every country quite naturally fit into the shape of a card. And by the time I had finished, I had surprised myself with the kind of rich content every country held, it felt like I had something I could present to the rest of the world. As you know, C’s the World is a FUN box containing 5 geography-based games. TBH, it started out as a set of trump cards. It was only later that I formulated it into a game and this came quite effortlessly. While I was playing around with my first set of cards, an idea for a game popped up, and then another one—and so on. Then, I presented the idea to my brother, who is also an avid gamer. The main game, C’s the World, is entirely my brother’s brainchild. His name is Babith Thekkan, he has a comic page up on Insta by the name Shots fired.

3. What does “C’s The World” mean to you? (Is there a story behind the name?)

That would be an emphatic YES! According to me, everything lies in the name. The FUN box contains a total of 197 cards—one for every country of the world. With information categorised into Country, Capital, Citizen, Coordinates, Communication, Currency, Code, Cool facts and Camera capture—it’s all about the different C’s of the World. The catchy bit being that it’s a pun on the phrase “seize the world”.

Your Journey (Answer the below questions or write about your journey in short)

4. What was the first step you took to start?

My everyday mission has been to take it one day at a time. The first step was to curate the content. C’s the World, what it is today is a result of years of research and designing—back & forth sampling and doing uncountable brainstorming sessions on how to play the different games.

5. What felt scary in the beginning?

There was always a fear if people would find value in C’s the World. My main goal has been for people to have a lot of fun playing the games all the while learning about different facts. The very first customer feedback that I received and the overwhelming reviews have now thankfully put all that to rest.

6. What has been the hardest part so far?

Everyone is so busy running a rat race these days. Getting people to simply sit down and relax without their screens, and to simply take time off screens has been the biggest challenge. I still have friends who have bought the game and weeks later who have not even opened the box—simply because life keeps taking over. This is scary and sad at the same time because you also see it happening right in front of your eyes, even in your own homes.

7. What are you still figuring out?

I live in Munich with my husband and we have a 1 year old daughter. I am constantly trying to figure out how to be a better mom all the while running C’s the World. Being an entrepreneur is very time demanding and no matter how much support you have, being a mom means feeling guilty even when you work.